Gathering over 8,000 youth from across Canada and the State of Maine, WE Believe is a powerful event designed to inspire young people to be the change. Schools from far and wide will come together at TD Station in the heart of Uptown Saint John, TD Center and in other cities across North America. The event is live streamed globally, extending our message to youth everywhere.

At WE Believe, speakers and performers address meaningful topics such as mental and physical health, volunteering, bullying, self‑worth, and the many ways each of us can make the world better.

Our impact continues long after the event. Through our Leadership Curriculum, we equip youth with practical tools, character‑building lessons, and real‑world skills that help them grow as confident, compassionate leaders in their schools and communities.

We also strengthen this mission through year‑round initiatives:

• Empowered to Ride, which builds confidence, resilience, and independence through Mountain Bike empowerment programming.

• Our Holiday Workshop, which brings communities together during the festive season to create, give back, and support those in need.

Together, these programs form a powerful ecosystem of inspiration, education, and action — empowering youth not only to believe in change, but to lead it.

Students and adults attending the event will have the opportunity to speak with over 40+ various organizations where they can become volunteers in their community. Numerous organizations will offer information to students who wish to broaden their volunteer experience by going beyond the local community and out into the rest of the world.

WE Believe works in partnership with the many businesses and organizations across North America.

It’ll be a day you won’t want to miss. 

Students cannot purchase a ticket to WE Believe. Individuals must earn their way in by doing something positive, both locally and internationally. WE Believe is a movement to kickstart our students to change the world – to make it a better place for all.