Students Studying in Coffee Shop




Production Manager

Hayley is a twenty-plus-year marketing professional and the founder of Marketing On Purpose, a marketing training company for small businesses. Her mission is to help businesses stand out, build revenue, and to create a positive impact in their communities and beyond.


Naturally, when she heard about WE Believe and our desire to inspire our youth to be the change, she was excited to be part of it. Throughout her career, she has been at the heart of many beloved brands, including Canadian favorites Moose Light, Alexander Keith's, and Swiss Chalet. She's launched several brands and line extensions, re-positioned brands, localized international brands, run dozens of large events and fundraisers, and managed hundreds of promotions as well as multiple TV, radio, online, email, loyalty, and traditional media campaigns.


We are honored to introduce Hayley as our WE Believe Production Manager!



Webmaster & Marketing

Curtis is a marketing graduate from the New Brunswick Comunity College in Saint John, New Brunswick. He is an enthusiastic entrepreneur with a passion for learning new things, helping others, and brand development.

Curtis has been a part of Scouts Canada for the past 10 years, most recently as a Youth Leader. Having this role, Curtis has been able to encourage the youth to go above and beyond their comfort levels and support one another. Engaging in group work, strategizing together, and much more, Curtis empowers youth from the lessons he has learned while working his way up the organization's system.


Curtis is helping WE Believe as the Webmaster for their website through his new company, Summit 506. Summit 506 is a creative agency that provides services for small businesses and organizations to present themselves online, through social media, and modern print.

He is very excited to be able to promote WE Believe and build his project portfolio which now includes this great cause.

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Aaron Armstrong has been an Atlantic Canadian radio host for more than 10 years now, with his voice having broadcast across each of the Maritime provinces.


Aaron has assisted and hosted numerous charitable functions over the years and is thrilled for the opportunity to not only co-host WE Believe Saint John, but also see the incredible lineup of speakers and hear their stories.


Let's welcome Aaron to the We Believe stage!




Jade Eilers is a Morton Finney Scholarship recipient promoting Diversity, Inclusion, and Leadership at Butler University in Indianapolis, Indiana.  She is also a pageant competitor.  She has held state titles in the High School America system, Miss Teen International system, placing top 5 in the world and was the National Jr. Teen Captivating winner.  She has also placed 2nd runner up in a state Teen USA pageant. Her titles have given her an international audience for her advocacy called “Mindset Matters.”

You can see her talking about drug prevention locally, regionally, nationally, and now Internationally as she will be co-hosting the event, We Believe in Saint John, New Brunswick Canada. She is beyond thrilled to be involved in this amazing event.

She has led rallies as a part of a Youth-Led Prevention Networks’ Advisory Council event hosting the 2020 & 2021 digital rallies that both reached over 10,000 people each time. The rally reaches thousands to celebrate that the majority of youth are not using any substances of any kind. Jade is also working as a social media influencer on a positive mental health campaign called Be Present. She has been a Student Ambassador for the Start Talking program and she shared her message to Religious Leaders and Political Officials at the United Nations in partnership with the Foundation for a Drug Free World and will go back again.

She will expand her work to promote Diversity & Inclusion in political affairs and in the media as a Latina woman. Stay in touch with her through and connect with her through social media via her webpage.