Welcome to


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2022 Speaker / Public Figure

NY Times best-selling Author, Humanitarian, Social Entrepreneur

Craig’s incredible journey started in his parents’ living room. From visiting the most poverty-stricken and war-torn parts of the world to sitting on Oprah’s couch to building a global organization, Craig has helped change millions of lives and inspired millions of others to make a difference.

Over the past two decades, he and his brother, Marc—fellow WE co-founder—have grown the WE global community to engage over 4 million people in service, including 250,000 students who volunteer to earn their ticket to WE Day, the greatest celebration for social good in the world.

Their innovative social enterprise model, ME to WE, sustains the work of their charitable mission with socially conscious products and experiences. Their work has resulted in a holistic development model, WE Villages, to empower more than one million people in developing communities.

Craig is also the youngest-ever graduate of the Kellogg-Schulich Executive MBA program and has received 16 honorary doctorates and degrees for his work in education and human rights. He is a social entrepreneur, a powerful and internationally acclaimed speaker, and has authored 12 books, including his newest, WEconomy: You can find meaning, make a living, and change the world.

Today, he continues to inspire and empower people of all ages to take steps toward making a meaningful difference. 


Emma & Harper


Emma is a senior at Campobello Island Consolidated School and has been a proud member of #foodforfutureheroes for the past 8 years. She is very passionate about the project and has volunteered many hours to its efforts. In 2018, Emma attended WE Believe Saint John with the #foodforfutureheroes group and was inspired by the speakers and hopes to inspire others to become global citizens. Emma plans to attend UNB Fredericton after graduation.


Harper is a grade 12 student at Campobello Island Consolidated School and an avid basketball player. He enjoys playing basketball as a leisure activity, as well as in competitions. He has been involved with #foodforfutureheroes since its beginning and is responsible for the name of the group. Harper has participated in numerous events supporting the students of the Children’s Foundation of Technology School in Sierra Leone because it gives him a sense of pride to know that he is doing something to change the lives of others.



Highlighted Speaker

Emma Jeapes is a 21-year-old Carleton University student who is double majoring in French and History. Emma loves sports and working out. She has participated in several varsity teams in high school including Cross Country Running, Track and Field, Downhill and Nordic Skiing, and swimming.

Emma is passionate about her community and giving back. She continues to spend much of her free time volunteering with any activity that involves her passion, children. Once completed school, Emma plans to teach children in less fortunate communities giving them opportunities that they may not otherwise have!



O-Canada Opening

Alexa Arnold is a 13-year-old, grade 7 student at Sussex Middle School. A performer since the age of 5, Alexa has acted in many plays and showcased her voice in many concerts and Jamborees over the years. Alexa enjoys school, basketball, softball, singing and playing the ukulele. Alexa loves her friends, giving back to her community and is excited to be involved in We Believe – Saint John.



Event Speaker

At the age of four, Anthony was diagnosed with Pervasive Developmental Disorder (PDD), which is on the Autism Spectrum (ASD). Specialists told his parents that he would barely graduate high school, would never finish college, would never have a shot at being an athlete, and would likely live in a group institution with other Autistic kids for his adult life.

Despite adversity, bullies, and numerous personal challenges Anthony worked hard and never gave up. Not only did he earn his Bachelor’s Degree from Michigan State University in Sociology he is the first known athlete with autism to play NCAA Division One College Basketball. Today, Anthony is one of the most sought-after motivational speakers in the country.



Event Speaker

Kinsley is a grade 8 student at Harry Miller Middle School. She enjoys playing softball and piano, going to youth group and hanging out with her friends.

Kinsley is passionate about helping others and finding ways to make their lives better. She has found a creative way to help change the quality of another girl’s life and looks forward to sharing that with you!


We are excited to welcome Kinsley to the We Believe stage and hear how she is empowering other people around the world through her volunteer efforts right here in Atlantic Canada.

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Event Speaker

Maddison Tory is a 16-year-old motivational speaker, health advocate, and change maker. She jokes that her biggest accomplishment to date is becoming a HUG Dealer and founder of her own social enterprise called Maddi’s Mission: HUGS, a social enterprise dedicated to improving the quality of life for kids in hospital. She uses her HUGS initiative to show other youth how easy it is to make a difference in the world. Her message is “you are never too young and there is no idea too small to make a difference.” This year she was a youth motivational speaker with ME to WE and went on the Canadian WE Day tour. In addition, Maddison has spoken at dozens of schools and youth groups across Canada about the importance of students being global citizens, volunteering and how you can make an impact in the world. She teaches the importance of looking beyond yourself and giving back.

In addition to HUGS, Maddison spends her time volunteering towards causes that impact children with illnesses. She is currently a board member and co-chair on the Children and Youth Advisory Council at the Alberta Children’s Hospital. She is a youth coach for the Special Olympics Rhythmic Gymnastics team and a student teacher for a dance class called Dance Without Limits, for children with Cerebral Palsy. She is an active volunteer at the Ronald McDonald House of Southern Alberta and is the 2020 Alberta Health Services youth health advocate. Currently starring in their youth talking to youth Tik Tok series in an effort to get correct information to Alberta youth regarding Covid-19 and mental health issues.   


Maddison has been recognised with the highest accolade a young person can achieve for social action for humanitarian efforts – The Diana Award 2020.



Event Speaker

Sarah M. Pennington is a 21-year-old college student attending the Savannah College of Art and Design in Georgia. She is pursuing a BFA in Film & TV with a minor in Business Management and Entrepreneurship with the hopes of becoming a film director. In addition to her academic endeavours, Sarah spends much of her time involved with motivational speaking.

She is a passionate advocate on behalf of mental health and invisible disabilities and enjoys sharing her story of courage and self-love with the hope of inspiring others. Sarah loves to travel with her service dog, Daisy, across the United States and Canada as she speaks to groups of all ages and sizes. One of the highlights of Sarah’s career thus far has been her appearance on the Megyn Kelly Today Show where she discussed breaking barriers as a pageant girl. 

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Event Dancer

Anastacia is an Indigenous post-secondary student from the Mi’Gmaq community of Listuguj, Quebec. She is twenty years old, and currently in her third year at the University of New Brunswick, Bachelor of Nursing program.


Sports are a very important part of Anastacia’s life. She is on the UNB Reds Cheerleading team, and also enjoys weight lifting.

Anastacia is very proud of her Mi’Gmaq culture, and traditional dances at powwows over the summer months. She provides dancing instruction to younger youth. She feels that it is important to pass on the art of jingle and fancy shawl dance, to the next generation.

Anastacia’s future goal is to work at a health center, in a First Nation’s community. She also hopes to be a role model for youth and inspire them to pursue their dreams.



Event Dancers

Our Mimiges (butterfly) dancers emerged from a community project initiated by our local sewing/quilters group. They wanted to make every girl in our school a shawl and dress for our end of the year celebration and annual Pow wow. The group keeps growing every year and we now have dancers from the community who have taken on the leadership of teaching our students!


Our students get invited to local events, Pow wow’s at other schools, and more. They are an amazing group of girls who have strong spirits guiding them. They can’t wait to perform at WE Believe - Saint John!



Event Speaker

Obstacles don’t scare Sarah Wells. As a 400m hurdler, this Olympian’s reputation was forged through overcoming challenges and achieving the incredible. Take her debut at the London Olympics in 2012, which came despite an injury that had sidelined her for months just the year before. Outside of competitive sports, this athlete is coaching people to pursue their goals through the Believe Initiative, an organization founded on—fittingly—a message of resilience.


Most recently you would have seen Sarah pushing her limits on the latest season of the Amazing Race Canada, where she got to push her boundaries in a whole new kind of way! Evidently, someone who understands the importance of self-belief and the power of purpose, you'll want to listen up when this Olympic semi-finalist and Pan Am Games silver medallist takes the stage. We welcome Sarah to the We Believe stage on May 26, 2022, at TD Station in Saint John, New Brunswick.



Event Speaker

Elsie Morden is an award-winning singer, songwriter, and speaker. She

has performed at Canadian Country Music Week and her debut, self-titled

album has more than 500,000 streams on Spotify.


Elsie is a national ambassador for Kids Help Phone and the Founder and CEO of

Canadian charity No Time for That Anti-Bullying Society. She has visited

over 600 schools across Canada sharing her story and songs about

LGBTQ+ visibility, bullying prevention, mental health awareness, and

youth empowerment - directly impacting over 150,000 students.

Overall, Elsie Morden serves as an ideal role model, and there is no doubt she will continue to inspire all!



Event Speaker

Married and father of two, Cory Nowell will be retiring after 22 years in the Canadian Armed Forces with the idea of being more present for his family.

He was selected as a member of Team Canada for the 2018 Sydney Invictus Games, focused on supporting veterans and serving members to adapt and overcome permanent physical or mental issues through the power of sport.


Diagnosed PTSD and Anxiety, he has openly spoken about his mental health issues with the hopes of helping those around him that may be struggling.


Currently transitioning to small business entrepreneurship. He plans to work with the Canadian Forces Transition Group in order to help others on their transition to civilian life after the military. We are excited to welcome Cory to the WE Believe stage on October 8, 2020